Monday, August 22, 2016

A521.2.3.RB - Danger of Stories


A521.2.3.RB - Danger of Stories
View the TED video Chimamanda Adichie: The danger of a single story. Adichie uses several episodes from her own life's story to deliver her powerful message. Use your blog to reflect on Adichie's message. How do you view her message in terms of what you have learned in this module?


Chimamanda Adichie’s TED talk was fascinating and quite a revelation to me. She articulated what I’ve often thought about so beautifully. She said that the single story is limiting and creates stereotypes. It flattens our life experiences. The danger of the single story is that it creates a feeling and opinion about a place, a culture, a song, a person’s story that is based on very limited information. Essentially what Adichie is talking about is critical thinking…and reading with a critical mind. This statement especially touched me, “The single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete. They make one story become the only story.” (Adichie, 2009) When the one story becomes the only story…that is a powerful statement.

At Boeing, a single story that I hear all the time, and so far, in all of the major business units that in which I’ve worked: “We’ve always done it this way.” This is just a sentence but within our organization, it speaks volumes about what can and cannot be done regardless of the drive for values such as “Finding a way,” and the culture of innovation. “We’ve always done it this way.” Tells a story of a company that is stuck and that hasn’t changed in 100 years. This is obviously false. “So that is how to create a single story, show a people as one thing, as only one thing, over and over again, and that is what they become.” (Adichie, 2009) My reaction to this story is: “Wrong. If we’ve always done it this way, we’d still be making airplanes out of canvas and glue. Try again.” I work in workshops to try to innovate and improve processes in our factory. I work with mechanics, mechanical engineers, production engineers, programmers, etc. and we come together with our single stories in an effort to expand them into a multi-level narrative of success and forward motion. This is not an easy task and all departments have that same single story: “We’ve always done it this way.” But it isn’t true. “The consequence of the single story is this: It robs people of dignity. It makes our recognition of our equal humanity difficult. It emphasizes how we are different rather than how we are similar.” (Adichie, 2009)   I’ve worked with all of the departments in some form or another and underneath this stubborn suit of armor lies a very diverse and capable group of individuals who have, in fact, done amazing things. New things. And this is the story that should be carried into the next century of Boeing. I do see people trying to change the story and that makes me proud and excited to be a part of this company. I think the multi-faceted story will prevail.  

What Adichie’s examples spoke of is a lack of critical thinking and a lack of literary analysis that I think is common in most cultures. Her example of the house boy that worked for her family was incredibly touching because when she visited his village and saw that his family was not just poor but hardworking – it was such an important thought-shift for her that she still remembers it into adulthood. “It had not occurred to me that anybody in his family could actually make something. All I had heard about them was how poor they were, so that it had become impossible for me to see them as anything else but poor. Their poverty was my single story of them.” (Adichie, 2009)

The message itself was presented in a way that was easy to understand. Adichie clearly had rehearsed this speech but didn’t come across as wooden or as if she were reading it off of cards. It was obvious that she had a copy of her speech on the podium making it somewhat extemporaneous in nature, but again, it didn’t feel like she was reading it. Her message was honest, concise, had great examples to back up her point, and was delivered with confidence and charm. She understood what the purpose of the speech was and conveyed it clearly to her audience. “The basic rule of style is that your language must be appropriate to the audience, the subject matter, the occasion.” (McKay, et al, 2009) She also knew that everyone there had their own single story situations and they would be thinking of those moments while she was giving her TED talk. “Communication is meaning. Remember, communication takes place in your listener’s mind.” (Whalen, 2007)

This was a very thought provoking TED Talk. Adichie is a skilled story teller and creates an environment of understanding and brings everyone together by giving her personal life experiences and epiphanies about the single story. She creates a critical thinker in every one who experiences her TED Talk and to me, that is greatness.





 References:

Adichie, C. N. (July 2009). The Danger of a Single Story. TEDGlobal 2009.


McKay, M., Davis, M., Fanning, P. (2009). Messages: The Communication Skills Book. Oakland, CA. New Harbinger Publications, Inc.

Whalen, J. D. (2007). The Professional Communications Toolkit. Thousand Oaks, CA: Sage Publications, Inc.

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